Mobile Marketing for Tour Confirmations, other leads, and Follow-Up
Hey welcome to Resort Marketing Vids. I hope you had fun last week playing with that mobile auto responder. This week, as proised, I’m sharing with you a few other neat tactics for mobile marketing in your resort.
If you haven’t watched last weeks video, or read through the mobile marketing articles in the Executive Reports section here on the Vault, go back and do that now. I really think you’ll get more out of this video if you do.
So, here are a few other neat things you can do with mobile marketing. Once your leads are committed to a tour, send them text message reminders to make sure they don’t forget about their tour. In fact, if you include the resorts address in the text message, most smart phones today have a feature where you can just click on that address, and your navigation app will take you straight to it. That’s a handy feature.
But another great way you can integrate mobile marketing is with your joint venture partners. How many dealers do you have a relationship with? Or RV storage facilities? Any place that you already have brochures and business cards laying around you can add your mobile strategy. It really makes it easier to keep track of those leads a lot easier.
And talk about speed of follow up – you get people to submit their information digitally via their phones at an RV dealer, and you can stop worrying about making those weekly trips to the dealerships to collect your lead slips. In fact, you eliminate the lead slips and the drop boxes for them, and all of a sudden, the only thing you need anywhere is a poster which is far less intrusive anyway.
But so far, my favorite creative way to use mobile marketing in your resort is with new members. This serves two purposes. One it greatly helps reduce members that act on their right to rescind. And two, it gives you a strong database with all the information you’ll ever need for any member. How many members do you not have a direct cell phone number, or active email address for? It’s so helpful to have the cell phone number for every member and be able to pull that up at the drop of a hat.
But here’s what I do during the right of rescission period. I set up the system so that it follows up with the new member for two weeks after the sale. They get a text message as soon as they get home that first day they signed the contract just to welcome them to the resort family. Then the next day they get a welcome email with some basic information for them.
After that I wait a few days and send them another text encouraging them to set up their first reservation if they haven’t already. And I alternate like that between emails and text messages every few days until that rescission period has passed. As long as it’s done in a non-spammy way the members love it. It makes them feel connected and cared about.
Those are just a few examples, I have another really great mobile marketing strategy that I think I’ll wait until this summer to give you. It’s especially directed at maximizing cash flow. But don’t worry, you’ll be fine without it for a couple months. You have enough to experiment with between this video and last weeks, and all those articles I wrote on this the other month.
But because I want to tie all this mobile stuff together, next week we’re going to get into creating a mobile optimized website. If you don’t already know what I’m talking about, I think you’ll really be surprised when you find out what a big difference having a mobile optimized site can make. That’s all until next week. I’ll see you later.