RMV Episode 24 – Transcript
The 1st MAJOR Facebook Change {Cover Photo}
Hey, welcome to resort marketing vids. Iâm Michael Grimm, here for the Resort Developers Association. Today Iâm here to start sharing a couple Major changes Facebook has in the mix. Theyâve got so many things changing, and theyâre so big, weâll be working together to cover the changes, and how theyâll affect you, in depth for you over the next couple months.
So, real quickly, weâll cover the first major change being rolled out. Which are the giant Cover photos, and tiny profile images you may have already seen on personal profiles. Itâs the most visible change theyâve made, and if youâre an avid user you may already be familiar with.
First, hereâs an example of a new Facebook business page with cover photo. You can see the standard profile image has been expanded to an image that spans nearly the entire screen.
A few things to note about this. The new pixel dimensions for the cover photo range from a minimum of only 399 pixels wide, to a maximum of 850 pixels wide by 315 pixels high. Now, if you donât know what pixels are, thatâs ok, just forward the information along to your graphic designer. Theyâll know what to do with them.
Now, the dimensions for the little photo in the bottom left corner, the profile picture, has even dimensions of 180 pixels by 180 pixels.
Thatâs all you need to know for size. Now letâs cover the restrictions.
Facebook has decided to limit the content people are allowed to include in their cover photo. These restrictions, for now, are âNo Call to Actionâ, and âNo Contact Information.â
This includes things like having text in your image that says âLike our Pageâ, or even âContact Us.â It also means we can no longer display things like our website URL, resort phone number, or physical address in the main image.
Facebookâs stated purpose for these changes was something to the effect of âthey wanted pages to become more of a storytelling platform.â
All that means for us is that we get to put on our thinking caps, get creative, and do what we do best â Innovate. In the coming weeks, Iâll be developing several of these new creative cover photos for different developers in the network. Once completed, Iâll showcase them here as examples. Hopefully this will give you some ideas of where to start. And hopefully, youâll come up with some clever ideas that youâll be willing to share with the rest of us.
So, thatâs all for this weeks resort marketing video. Next week Iâll share with you another Major change that Facebook is rolling out on the 30th – and this oneâs a doozy. Aside from the cover photo, this change will probably have the most impact on your Facebook presence. All Iâll tell you now is that it has to do with your default landing tabs, or, welcome tabs. So join us next week as I explain what that actually means, what the implications are for your resort, and what you can do about it.
Thanks for watching, Iâll see you later.